An agent "como a gente" | 👀

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Felipe Veras

An agent "como a gente"

Magalu gave Lu a proprietary Al brain. Built in-house, capable of understanding voice, image, slang, and cultural subtext, and completing the entire purchase within the same conversation. No redirects, no links. From hello to checkout, without ever leaving the chat. The world's first end-to-end Al commerce experience: an agent "como a gente"

Creative team ⏤ Gustavo Nassar/ Duca
Tamires Costa / Paula Soares / Rafaela Livio
Wilson Dias / Giovanna Mazini

My role ⏤ Art Director/narrative

Pink Poppy Flowers

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